Marketing can seem mysterious to many. Even those who have spent a lot of time in this fascinating field may not be familiar with all aspects of it. The ways we sell change over time and adapt to changing consumer behavior. These are the reasons that marketing methods change and some completely new ones emerge.
Marketing has always been based on the same principle: to research the market and suggest strategies to achieve goals. It is then a matter of observation, correction and repetition. This simple process allows us to find many people who are passionate about marketing. Super specialization is becoming more important when searching for a job.
First, you need to differentiate in marketing. There are many ways to separate and typify marketing work, but digital and traditional are the easiest.
Marketing traditional is more closely linked to reaching business goals through strategies ATL (Above The Line), which are conventional methods. It is amazing to see how mainstream media are making important changes. Television, radio, printed media, posters, and billboards are all considered to be conventional media. The internet is becoming a more mainstream medium but it wouldn’t be considered part of the ATL media.
Market research is more complicated than traditional marketing. While qualitative analysis can provide a great insight, it also makes data less accessible. It is difficult to determine how many people visit a shopping mall each day, even with quantitative data. Imagine knowing what they purchase.
Traditional media must have a more statistical nature. Physical supports required more investment.
In the next section, we will discuss the different types of digital marketing.
We have different types of Marketing, such as digital and traditional. Within each one we also find “subtypes”. To address as many people as possible, I will be focusing on digital marketing.
This is the most common type of marketing. SEOs (Search Engine Optimization) is a term that describes those who specialize in SEO. They are responsible for placing websites in search engines (mostly Google in Spanish-speaking regions). This type of marketing can be further subdivided.
This data analytics profile is part of traditional marketing, but it would be difficult to find experts in digital marketing. This is a highly sought-after position that requires a broad view of how to improve your data. It is a form of marketing and also has ties to Big Data.
Advertising is a branch of marketing. Advertising is a common part of the internet world. It can be found on most websites. This is done by marketers. Google Ads is a form of marketing that you may have heard about.
This type of marketing, in general, is responsible for deciding the type of actions that will be taken in a campaign. To create the best strategy, creative minds must be able to comprehend data and consumers.
There are many differences between digital and traditional marketing. One is the technical profiles. It is necessary to be able to set up a website, do SEO optimizations and understand data structuring. Because it is one of the most popular types of marketing and the most complex, it is. Here we can put SEOs, or people who are focused on SEO and SEM. However, there are also strategic profiles.
It is not clear what marketing means, but there are many. However, we can specialize in one area of marketing. Because this field works with many companies, the options for marketing are more diverse. An expert in law and advocacy may not be able to create a marketing strategy for pet stores.
