It’s one thing to have an online ecommerce site, but it’s a different matter to get a good organic ranking on search engines such as Google.
Although eCommerce SEO strategies can be used in tandem with traditional SEO, it is better to use a focused approach. We’ll be covering eleven basic ecommerce strategies as well as SEO techniques that are still relevant and effective.
Writing unique product descriptions is one of the most important, yet often overlooked, ecommerce strategies. They will help you differentiate your site from other ecommerce sites and make it more appealing to customers and search engines.
A product page with great copy is more important if your products are available on hundreds of other websites. Many stores will copy and paste the description from the manufacturer. This reduces the amount of content that can be duplicated on dozens or more sites. Writing compelling descriptions of your products, optimized with your target keywords and available elsewhere, will improve your organic rankings. It will increase your conversion rate if done correctly.
After undergoing extensive optimization of the descriptions, the sexyshop.sexyit grew by 27% on Google.
Have you ever wondered why certain results on Google have more information than others. Have you ever searched for a product, and seen product pages that display star ratings? Structured webmaster data is often used to improve search results.
Over the past decade, optimizing your website to work on mobile devices has become increasingly important. You must prioritize mobile experience when you manage an ecommerce site. It means that your responsive website should be sized to the screen of the device being used.
Google has been telling users for nearly three years that it is moving towards the mobile-first index. Your ecommerce store can prioritize the mobile experience if Google does.
Google will rank your websites based on how mobile-friendly they are. Mobile experience is the most important aspect of ecommerce shopping.
Connecting your website to Google’s mobile compatibility test tool is a good place to begin.
A fast website is an increasingly important aspect of Google’s algorithm. It will greatly improve your rank and user experience.
While your focus should be on user experience, you must also consider how fast your site loads. You can take steps to be the fastest website in your industry. You don’t need to be a flashpoint in this sense if your content is being served faster than other websites in your industry or niche.
Images that are too large for web use can cause problems. Be aware that some CMSs may force you to use larger product images than the compressed version would suffice.
Structured data is great for displaying things like comments in SERPs, but it doesn’t look as good if there are 2 comments on your webpage.
To encourage users to comment, create an incentive program. This strategy should not be limited to assessments. You should also prioritize past, present, future customers. Recurring customers are a huge benefit in e-commerce. Online customers also respond well to this incentive.
Content is still the most important thing. Your blog should use long-tail keywords variations of your targeted keywords for products or categories. These should include product reviews and how-to articles. If you are selling running shoes, for example, you might write articles about choosing shoes, running, and creating a resource that helps people determine the size of shoes they need. You can find out more.
In today’s ecommerce stores, user experience is still a very important aspect. Make sure your website is easy to navigate, especially for mobile. From the homepage, go straight to the checkout page.
This will not only increase your conversion rate but also help you to rank higher in search engines. Google considers whether or not users return to search engines after visiting your website. Site usability and navigation are important factors. Google will consider your site not ideal if you achieve keyword rankings on Google but all of that traffic returns to Google to search for a better site.
We can’t stress enough the importance of Conversion Rate Optimization (CRO). Hire a professional company to provide conversion rate services. It is a great idea to hire a professional for this task.
You can improve your conversion rates by using analytical data, AB testing, and video recordings of real browser sessions. While simple changes can be made to the CTA text or button colors, true CRO requires an expert with an analytical mind. One of the best ways to increase your online sales is through CRO.
Although internal linking may be considered outdated, it is still vital. Your site will be more successful if you focus on placing relevant internal links in page content and articles. Google can understand your site better if you don’t stuff keywords or place irrelevant links.
You should not delete a category or product from your website. There are many options, but none that simply involves deleting the old page. Depending on the situation, there are a few options.
You can leave the product page open and add a message saying that the product has been discontinued. You can add links to related products to pages that have been removed from the product description.
Take out the page you are not interested in and create a redirect URL to the new page. You should use the page with the highest relevance that can replace the URL.
Tip #1: Write unique product descriptions. Including videos on your product page can make it more engaging. Make sure they are original and original and not copied from the manufacturer.
Website speed is key! Make sure your videos don’t clutter your product pages. To ensure that users are able to view the page while the video is loading, you can use tricks such as making sure all important elements load before the video loads.
You have the option to embed YouTube videos or host your own videos. YouTube embedding videos can be a great marketing tool if you have the resources to produce high-quality videos.
Although ecommerce SEO strategies can be done in-house by a competent person, if your online business is serious, it might be worth hiring an agency to manage them.
